Will Moore

Will was born and raised in the city Ajax, Ontario, and spent much of his time exploring nature in Coe Hill, Ontario. In his younger years, he spent a lot of time with his Aunt and Uncle who were instrumental in his development. They taught him about commitment, caring, perseverance and hard work, and their lessons on work ethic and the importance of relationships continue to inspire him every day.

Will started with the firm in 2011, but prior to working at Genesa he received a Bachelors of Commerce with a focus in Marketing from the University of Ontario and is currently working towards his CPA designation.

As the business team leader, Will oversees operations for Genesa, and is focused on ways to improve technical expertise and efficiencies, while ensuring the very highest level of client services.  This provides him a challenging and exciting role, which he fully embraces.  He is passionate about leading the team’s vision of reaching more people, and empowering them to reach their highest level of personal and professional goals.

To Will, being an entrepreneur means being a trendsetter – identifying an opportunity no matter the risk, and pushing through all obstacles to achieve your goal. He leads this way, and ‘walks the walk’ at the firm using his tenacious energy to motivate his team.

“At Genesa, we are more than tax professionals, and you are more than just a client. We welcome you into our office and care about you as a person, at the same time providing you the expertise you are looking for. We want you to know that our goal is to make your goal a reality.” — Will